Flash WMS
Fulfillment Execution Platform
Using system mechanisms,
complex fulfillment is stabilized, streamlined, and made repeatable.
Real-world cases across 3PL, B2C, and B2B.
Amid parallel systems, complex rules, and peak-volume volatility,
stable execution is sustained over time by shifting critical decisions into the system.
3PL
Wise TH
Multi-Clients · Client-Owned ERP · Complex Billing Rules
Challenge | Where Complexity Began to Spiral
As a 3PL serving over 100 clients,
most customers operate their own ERP systems, each with different billing rules.
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Multiple systems running in parallel, making fulfillment processes hard to unify
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Billing rules scattered across spreadsheets and manual calculations
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Reconciliation was time-consuming, with accuracy heavily dependent on individual experience
How Flash Stabilized Operations
Unified Integration Layer
Without replacing clients’ ERP systems,
Flash centrally takes over order intake, fulfillment, and execution workflows.
Automated Billing Engine
Each client’s billing rules are configured independently.
Invoices are generated and validated automatically by the system.
Quantified Results
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100+ clients stably onboarded and operating long-term
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On-time shipment rate consistently above 99.67%
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100% billing accuracy
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Monthly reconciliation workload reduced by 80%
B2C
Natheethong
Multi-Platform · High Growth · Livestream Promotions as the Norm
Challenge | Peak Volumes Amplified On-Site Disorder
Operating simultaneously across Lazada, Shopee, TikTok, and LINE, with frequent TikTok livestream campaigns, during major
promotions:
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Daily orders surged from 600+ to over 8,000
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Manual scheduling and ad-hoc storage caused execution rhythm to collapse
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Error rates spiked, and even adding manpower could not stabilize operations
How Flash Stabilized the Rhythm
Precision Planning
Based on real sales velocity data,
the system restructured warehouse layout and slotting to unlock space and efficiency.
Rhythm Solidification
Wave planning, picking, and priority decisions were shifted into the system.
On-site teams simply executed task queues—no more ad-hoc decisions.
Quantified Results
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Daily order handling capacity increased by 500% and remained stable
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On-time shipment rate above 99.7%
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No warehouse expansion required to support a major scale-up in volume
B2B
Cute Product
Retail Wholesale · Multiple Shelf-Life Rules · High Compliance Requirements
Challenge | When Decisions Stay On-Site, Risks Multiply
Supplying multiple retail chains,
each with its own shelf-life and outbound requirements:
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Manual judgment was error-prone
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A single shelf-life mistake could immediately terminate cooperation
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Risks were heavily concentrated at the outbound stage
How Flash Intercepted Risk in Advance
Client-Specific Rule Configuration
Dedicated shelf-life and outbound rules were pre-configured for each client in the WMS.
System-Enforced Control
During outbound processing, shelf-life is automatically validated.
Non-compliant inventory batches are intercepted at the node,
so risks are absorbed early instead of surfacing afterward.
Quantified Results
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Outbound shelf-life error rate reduced to zero
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Retail client complaint rate reduced by 95%
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Partnerships significantly strengthened through reliable fulfillment execution
More and more brands trust Flash with their fulfillment
From daily operations to peak campaigns,
our system-driven capabilities and warehouse network support sustained growth and reliable delivery.
